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The Animal Planet cable channel is a joint-venture between the BBC of the U.K. and the Discovery Channel networks.
Its focus is purely documentaries and entertainment centered around the animal and insect kingdoms. This was their
first effort in the Asia Pacific and as the Discovery Channel Screensaver
we did proved so successful as a media and branding tool, they asked us to do the same for them. Since the distribution method would be by a floppy diskette (for the first time, attached to Media magazine) the complexity had to be limited. However, I did not want to do something that was merely flying logos. Therefore I focused on the fun and family-oriented personality the channel was positioning itself as through visuals, simple animations (such as the logo bouncing in and footprints appearing, one-by-one) and quirky facts.
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