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CNBC used to be referred to as “Asia Business News” in the Asian region.
One of the times I appeared on their new media program, Dot.Com, I was asked to quickly create
a homepage for the host, Sydnie Kohara, on-air to demonstrate how simple it is to
deploy various strategies in a site if you are focused on your objective. I outlined the
important principles of consistent navigation, clear branding, strong content,
interactive components, universal availability to primary areas (i.e. no specific
platform, browser or plug-in mandatories) and keeping everything well-organized. I also
went over at what point doing it yourself is no longer an option and employing a
strategic marketing professional is crucial.
This page is the result of what I did for that program. I quickly assembled elements
of Ms. Kohara’s career (company logos and other images) by doing Web searches
based on the background she outlined. I then discovered her style and treated a
photo of her in PhotoShop - as well as the rest of the page design - to reflect her character
and not my own ego. For a final touch I animated the Dot.Com logo to bring out a little
personality.
Remember, I only had a few minutes to design and produce the page, all
on-air. Pretty stressful!
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