Using Shockwave Flash, a user is presented with an animated story that has them discovering a Coke bottle on a deserted island. They scribe a note to a friend, put it in the bottle and cast it into the ocean. The recipient is alerted via email that their friend is trying to contact them and is given a Web address and special code. Upon entering their unique i.d. they see the animated story of the bottle bobbing up and down in the ocean, a hand grabbing it and the note being unfolded. They read the message and have the opportunity to send one back or to someone else. Meanwhile, since they’re on the site, they might take the opportunity to see what else Coca-Cola has to offer them in their local market.