Coca-Cola Far East - Polar Bar Game in Shockwave blank space
Coca-Cola Far East [Polar Bar Game - Icon]
[Icon]
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Coca-Cola Far East [Polar Bar Game - Waiting for Customers]
[Waiting for Customers]
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Coca-Cola Far East [Polar Bar Game - Customers Enter]
[Customers Enter]
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Coca-Cola Far East [Polar Bar Game - Serving Customers]
[Serving Customers]
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Coca-Cola Far East [Polar Bar Game - More Customers]
[More Customers]
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Coca-Cola Far East [Polar Bar Game - Game Over]
[Game Over]
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This game for the Coca-Cola site in Singapore is pretty simple in concept, but certainly not in execution or play. The best thing about it is what it does for the brand. The game-players understand unconsciously that all of these characters are dying to get their fill of Coke and that doing so can be a lot of fun.

The user controls the bartender who waits for customers to wander into his establishment. As each one sits down, they are served a tall glass of Coca-Cola. It is the bartender’s task to use his tap to keep the glass from being emptied. As time goes by, more and more patrons enter and the bartender must keep on his toes to make sure no one is neglected. If three glasses get emptied, the game ends. The user earns points for filling the glasses and for each second he stays in business. The top 10 scores are posted with the users’s names and dates of listing.

The setting is a ‘polar bar’ to get across the brand’s positioning that Coke is extremely refreshing and to compliment the polar bear icon that has been so well received in the tropics.


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