Everyone likes something for nothing. Especially if it’s useful. With the Macintosh OS, users get a convenient utility called ‘Stickies.’ As a Mac user, I find these Post-It type notes to be invaluable. Nothing comparable is available standard with Windows so I thought it would be a great opportunity for Coca-Cola to gain some user appreciation.

Not only is this a great value-added service, but it was a good opportunity to spread the brand around since four out of five of the posties, as we call them, contain the brand. Every time a person uses the utility, they will most likely think of Coca-Cola. Due to the relatively small size of the application (1.4 mbs), users also were able to email them to friends in a viral marketing exercise. If they didn't want to send the file itself, they sent the link to the Web site which was actually better for Coke as it created more traffic to the site so users could see other benefits (including the Festival Card promotion). In the ‘About’ menu in the application there were also links to Coca-Cola’s global and Singaporean sites.