The concept of the joke centered on a startling new product launch. It was positioned as having been kept under wraps during its development since it was so revolutionary and was only then being released to the public. The product in question was a new Compaq line of computers that could be controlled by thought.

I wrote a press release and entire product section (an announcement, the benefits, how it works and the background development of the system) that explained the idea as a valid possibility. I talked about using fluctuations in the brain’s sine waves as verified by EEG’s and as used (which is true) by NASA and the U.S. Air Force pilots to control aircraft flight.

I showed through photos (using Compaq staff as models to save costs) and copy the early trials and development of the system and talked about the various applications in a quasi-humorous manner. Jokes such as this are only funny if the person reading it realizes it’s completely a joke. Otherwise it may seem serious. These would talk about how, for instance, if the user is sending e-mail, they should be careful not to be distracted otherwise something embarrassing might be sent out. At the end I showed a person with an enlarged cranium and mentioned how successful the trial has been with this particular test subject. (I retouched a photograph I took of one of Compaq’s staff.)

This site was linked from every Asia Pacific consumer Web site, extranet and their intranet to add a little credibility to the joke since it was not isolated to one area.