The site is also a consolidated database for all of Compaq’s products and services, giving very detailed information for the many different audience types. It lists regional promotions, has relevant links to the global site for worldwide information and shows regional contact information.

Compaq Computer Corporation is the world’s largest manufacturer of personal computers and servers. Within the Asia Pacific region, the company had begun implementing a direct sales model via the Web, as it had in other markets around the world, but the solutions were proving not entirely effective from both a technological and user standpoint.

Compaq Asia Pacific came to CCG.XM’s regional office to first help with revamping the user interface and graphic design aspects of some of its channel partner e-commerce Extranets. CCG.XM was then invited to pitch for regional Agency of Record status. After winning, CCG.XM became not only a champion for the online integration of Compaq’s brand but also worked as a partner with Compaq’s E-Commerce and IM divisions, as well as several business units—sometimes providing support, sometimes advice.

Working with core engines developed by Compaq’s headquarters and third-party vendors, Compaq APAC and CCG.XM together designed and built a series of corporate and consumer Web-based programs for: Web store engines/shopping carts, major and global account shops, their Intranet and many other applications-focused projects.

Objectives
	Provide an appropriate and effective one-to-one experience for Compaq’s channel partners, corporate customers, consumers, employees and any other end-user.
	Increase sales and sustain consumer loyalty by providing more tools for online partners.
	Fuel positive change in the public’s perception of Compaq via online activities.
Strategic Approach
	Work closely with Compaq’s E-Commerce division to help define the entire e-business process cycle from order taking to order management, including aspects of the Supply Chain Management.
	Streamline online purchasing while educating consumers about the benefits of Compaq and other computer systems in an effective but enjoyable manner.
	Develop executable plan designed to allow Compaq to complement vendors selling directly to consumers.
	Redesign and redeploy in-house proprietary e-commerce toolset.
Tactics
	CCG.XM gave advice, when needed, to Compaq’s E-Commerce division on use of key technology, Internet protocols, software and hardware requirements for the Asia Pacific region, as well as marketing, promotions and customer interfaces.
	CCG.XM served as strategic online consultant to Compaq’s regional offices for management of Compaq’s online branding, e-commerce business processes and project/software development.
	CCG.XM developed and implemented Compaq’s business-to-business and business-to-consumer sites.
	Throughout, CCG.XM assisted in developing Compaq’s internal efforts for an Asia Pacific e-commerce roll-out plan.
Results
	Achieved increase in online sales compared to previous year by several hundred percent.
	Dozens of new sites with a plethora of applications for consumers, customers and internal use were launched in countries throughout the region.
	Great efficiencies in the supply chain management were created utilizing new media technology.