Compaq - Chinese New Year Greeting blank space
Compaq Chinese New Year Greeting [Startup]
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Compaq Chinese New Year Greeting [Aliens]
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Compaq Chinese New Year Greeting [Proverb]
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Compaq Chinese New Year Greeting [Year of the Rabbit]
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Rather than give a banal, a-typical greeting to its Chinese users in the Asia Pacific for the Year of the Rabbit, I designed a Macromedia Shockwave Director game module that would be a little bit different. One that would take advantage of the interactivity of the Internet and allow them to have a little fun. All in the name of relationship marketing.

The CNY module I designed for 1999 had the user cast a fishing line into a field that appeared to contain six different holes dug by small mammals. The user had to click in the field (anywhere) once to set the direction, as indicated by a gauge, and then the distance. Depending upon where they cast the line, an animation would appear showing various fun incidents such as an alien ship being hooked, blasting the line to be set free and them popping away. Or an elephant that looked annoyed and sprayed the user with water before being freed. After each of the five wrong holes, a gong would signify the clouds morphing into a random, real Chinese proverb to either encourage or discourage the user.

The correct hole would show a rabbit munching on a mandarin orange and sitting upon a pot full of “ang pows” (red packets with money distributed during this time) that would stand up and unfurl a banner with the Chinese phonetic greeting from Compaq for prosperity and happiness.


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