I conceptualized a series of movies with my CD - one for each week of the full month the above-the-line campaign was scheduled to rage - that could be placed on Nokia’s Web site. Each movie depicted, in Shockwave Flash, a man and woman representing this lifestyle through their actions and developing relationship.

The first one (pictured left) concerned their first meeting. The man sees the woman of his dreams walking by on the street, window shopping. She, tragically, ignores his best smile. In an attempt to attract her attention he decides to try a series of tatics including buying some oranges off a street vendor and juggling them in a comic way, much to her annoyance. After a failed attempt or two, he gets an idea. Since she’s interested in the clothes in the shop windows, he runs ahead of her to a store, throws on the threads that were hanging on a manniquin and waits for her. When she peers into the window, he, as the manniquin, turns his head and winks. She’s amused by his attention and cleverness and off they go.

The second showed tight close-ups of the couple playing tennis. As a racket swings, grunts can be heard. The vignettes go on for a few strokes, alternating from shots of each’s expression to the ball flying through the air. Suddenly a bad hit causes the woman to raise an eyebrow and point down. The man shakes his head sadly and stands dejected. The woman thrusts her hands on her hips. The virtual camera pulls back and we see the couple are playing on the roof tops of two adjacent buildings.

The third dealt with them hitting the stop button in an elevator and dancing to the muzak as folks waited on different floors for the lift to arrive.

The last was them camping out very snugly in front of a roaring fire in a small, two-person tent. It turned out they were in the living room of a house by the fireplace.

Some of these were made into print ads to support the integrated campaign approach.