In order to communicate its prestige, I designed a page with a cosmopolitan stylization. The icons for each of the six main features were macro-focussed photos of the actual parts of the phone. When a user rolled the mouse over each, a slight animation of flying text would occur with the greyed out image becoming sharp. If the user clicked, a small daughter window would open with the Flash movie.

The featured demonstration would load with a 3D photo of the actual phone. Once the file was ready, the user could then see and hear a description of the highlight. I wrote a TV commercial like script and we employed a voice-over talent to read it out in a high-class English accent. This style, including the talent, was adapted for the actual on-air commercials.

To get to the other features, the user could click on a small animated remote that held thumbnails of the close-up photos on the main screen.

I really believe this captured the true essence of the product and was a complimentary marketing and sales tool to the rest of the media mix.