Nokia, being the progessive company it is, decided to invest quite a bit of money in an internal screensaver to be installed on everyone’s computer. This screensaver was to, itself, live up to the identity by being: Creative, Inspiring, Human and Accessible while giving both visual and textual definitions of these attributes.

After a few tries, I eventually came up with what you see there on the left (minus the start-up screen and a brand personality chart). Basically case examples of the four attributes which I commissioned to be painted using acrylics. This brought a certain style to the project while getting around the copyright issues (which aren’t a problem anyway since this is for internal consumption and not public use - but better safe than sorry).

Each screen has parts of them which will animate - complete with sound - if the user explores them with their mouse. For instance, Da Vinci’s “Vitruvian Man” will rotate in three- dimensions so the user can observe a definitive human form from all angles. The chained door will drop off its bindings with each mouse over and then the door slowly opens revealing the Nokia logo shining out in the light.

Of course there’s an auto-mode which will pass from screen to screen with a suitable delay as any screensaver would, but the interactive aspect of being able to explore the animation/sound of the screens and using the “previous” and “next” buttons makes it all the more compelling.

The screensaver won a Certificate of Merit in the Association of Accredited Advertising Agents [the 4As] 1998 “Creative Circle Awards”. The judges included producers from Yahoo! and C|NET.