PIA Jeans - Corporate Identity
PIA Business Card
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PIA Envelope
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PIA Fax
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PIA Invoice
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Pindo International Artex (PIA) is a jeans manufacturer and distributor located in Jakarta, Indonesia. The logo was pretty fun to do. It shows a guy who seems really happy to be wearing his pants. The guy was then duplicated, distorted and screened back across the entire identity. It’s much lighter on the fax sheet, but for those pages which aren’t completely used, there is a version which doesn’t have the background at all - to save money on the fax call.