We had to tie the look of the banners to a visual treatment that Visa’s ad agency, Saatchi&Saatchi, were using in print ads. So we drew the woodcut-styled cartoons on our own to match the copy, rather than trying to source clip art. I felt, given the limitations of both the stylization and the constraints of Yahoo!’s banner sizes (under 11k, no looping, less than 4 seconds of animation, etc.) that the concept should be led by strong copy.

I researched the key points of the Visa brand to tie it into the convenience of an accredited shopping guide. I had other ideas such as “Ready, SET, Shop!” to promote the secure electronic transaction protocol Visa helped to develop, but the client felt the Asia Pacific market was perhaps not ready yet to understand this technology. Therefore I kept each message simple, yet key for the consumer to understand that Visa is on the Web and therefore you will be safe in using their recommended merchants. Convenience and security is what it’s all about. Click each banner to review the animation.