We used to handle all of the new media business for Bates Asia as well as go after our own business. The Web site is obviously quite important to demonstrate how we work and think. Unfortunately we haven’t had much time to concentrate on it - for if we did, we wouldn’t be giving our clients our full attention.

The idea of the site was to allow users to tramp around in a comfortable environment that played upon the ideas people might have of tropical ol’ Southeast Asia (we’re based in the island nation of Singapore). So the “XM Beach Bar” was born - resembling a colonial-style club. We have the lobby, where one might gaze upon the main staff pictures - clicking to see each member’s personal dossier (after all, in our business the people are the most important aspect); the library, where they can read articles & speeches we’ve written, press releases we’ve sent out or articles written about us; the gallery which showcases our clients; the trophy room to scope out our awards and, of course, the beach bar itself where they may converse with others all over Asia.