To keep a consistency of design and interface for such tools, I created Extranet guidelines and used them to build this Library. To save Nokia the money and pain of Oracle, we simply used Microsoft’s ASP language hooked into a SQL database. This was possible because we didn’t require the system to be very scalable.

The features include administrative tools for content owners in Nokia and their various agencies. Users can check media schedules, look at storyboards or potential talent, leave comments on the creative, browse through a print ad archive for the region, order collateral material for their local office, check brand guidelines, read news and press releases and anything else you might imagine would need to be communicated between these types of parties.

This management system has proven so efficient and useful, we’ve sold it to Bates Advertising, Visa International and their Asian agency, Saatchi & Saatchi Advertising. Now these companies and subsidiaries do not have to waste the time and expense of sending packages back and forth or flying in-market.